Brand Protection resources and policies
The following links are intended to serve as a further resource:
- California Law
- California Education Code 92000
- International Trademark Association
- International Trademark Classification
- United States Copyright Office
- United States Patent and Trademark Office
UNIVERSITY OF CALIFORNIA
- Conflict of Interest Policy
- Electronic Communication
- Graphic Identity Guide and Resources
- Letterhead and Business Card Policy
- Technology Transfer
- Use of University Resources and Facilities for Political Activities
- UCOP's policy regarding the use of social media in recruiting
- Berkeley Campus Regulations
- Campus Online Activities Policy
- Center for Responsible Business
- Community Relations
- Diversity, Equity, and Inclusion
- Campus Filming/Photo Shoots
- Media Relations
- Office of Technology Licensing
- Principles of Community
- Sustainability at the University of California, Berkeley
- UC Berkeley Labor Center
- Berkeley's policy regarding the use of social media in recruiting
- Berkeley Brand Guidelines
- Use of Names and Trademarks
- Business for Social Responsibility
- Fair Labor Association
- Fair Factories Clearinghouse
- International Labour Organization
- Worker Rights Consortium
Common Law Rights
Intellectual Property (IP)
There are many types of business contracts in which the University engages. For examples, visit contract types for more information.
For BC, cause-related (or cause) marketing is engaging in branding, advertising, and/or promotional communication and activities that aligns and/or supports (the campus') socially responsible mission and initiatives.
Common Law Rights
Common law rights are rights that are created through use of a mark. Common law trademark rights have been developed under a judicially created scheme of rights governed by state law. Federal registration is not required to establish common law rights nor required to begin use of a mark. A trademark protected by common law rights is referenced with a ™.
A form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture.
Reference: U.S. Copyright Office
Language that stipulates that a product or service is not affiliated with, endorsed or supported by the University of California, Berkeley. Such language is often included on a website or publication where there is a likelihood of confusion that the product or service is provided by the University.
- Trademarks—A name, word, symbol, design, slogan, distinctive shape, or landmark
- Patents—The grant of property rights to an inventor for an approximate term of 20 years. Click here for more detailed information about patents and inventions.
- Copyrights—Artistic and literary expressions, such as photographs, drawings, films, and written materials. Click here for more information.
- Trademark License Agreements (limited, domestic, and international)
- Revocable License to Use the University’s Name
- Letters of Understanding
- Business Contracts
A registered trademark is one that has been formally registered with the U.S. Patent and Trademark Office or other patent office in a foreign territory. The symbol “®” is the appropriate notice to accompany registered trademarks.
A service mark is the same as a trademark except that it identifies and distinguishes the source of a "service" rather than a "product." The University of California, Berkeley is associated with the service, “education.”
Identifies the trademark registration status. In the United States, common law rights may accrue to the owner of a trademark, thus the trademark may have a “™” accompanying it. Federally registered trademarks should have a “®” trademark designation.