Brand Protection

Image credit:
Image Credit: Tom Holdford

We collaborate with campus and corporate partners to promote UC Berkeley’s preeminent reputation, manage its global trademark portfolio, and support cause-related activities/events. We work with students, faculty, staff, vendors, licensees, and community members to:

  • Authorize appropriate use of the University’s name and trademarks
  • Provide solutions to Use of Name concerns
  • Enforce compliance to the University’s policies, state, federal, and international trademark laws
  • Promote social responsibility in our department, across the campus, and in our external partnerships
  • Manage and promote the campus’ brand
  • Mitigate risk to our important assets