Brand Protection


BCBP is authorized to protect and license the use of the Berkeley name, seal, trademarks, and logos worldwide

What We Do

We collaborate with campus and corporate partners to promote UC Berkeley’s preeminent reputation, manage its global trademark portfolio, and support cause-related activities/events. We work with students, faculty, staff, vendors, licensees, and community members to:

  • Authorize appropriate use of the University’s name and trademarks
  • Provide solutions to Use of Name concerns
  • Enforce compliance to the University’s policies, state, federal, and international trademark laws
  • Promote social responsibility in our department, across the campus, and in our external partnerships
  • Manage and promote the campus’ brand
  • Mitigate risk to our important assets