The Office of Business Contracts and Brand Protection (BCBP) combines the talents and expertise of the units previously known as the Business Contracts Office (BCO) and the Office of Marketing & Business Outreach (OMBO) into one cohesive unit. BCBP not only handles business contracts for the Berkeley campus, but also provides guidance on trademarks and intellectual property as well as social responsibility.
The services we provide include business contracts and brand protection, e.g., we review, advise, draft and negotiate business contracts on behalf of the Berkeley campus and have the designated authority to sign such agreements. We are working to streamline the contracting process for our customers. Coming innovations include template agreements, pre-approved by the Office of Legal Affairs, which can be used by our clients as a starting point for a customized agreement, or as is, if only business-related modifications are needed.
We also build public awareness of the University’s global reputation for excellence in education, academic research, and public service. We do this by providing expertise and guidance on use of the University’s name and trademarks, investigating allegations of misuse, and working to improve treatment of workers worldwide who apply our trademarks to garments and other merchandise. The Director of BCBP serves as the Chair of the UC Systemwide Code of Conduct for Trademark Licensees, a document that must be signed by all companies wishing to become licensed to use our trademarks on commercial products.