Brand Protection resources and policies

The following links are intended to serve as a further resource:

BRAND PROTECTION GLOSSARY

INTELLECTUAL PROPERTY

UNIVERSITY OF CALIFORNIA

UC BERKELEY

SOCIAL RESPONSIBILITY

GLOSSARY


Agreement
Business Contracts
Cause-related/Cause Marketing
Common Law Rights
Copyright
Corporate/Social Responsibility
Disclaimer
Intellectual Property (IP)
License
Marks
Registered Trademarks
Service Mark
Trademark
Trademark Notice

Agreement
May be used as a synonym for contract, which defines the legal obligations of two or more parties.

Business Contracts
There are many types of business contracts in which the University engages. For examples, visit contract types for more information.

Cause-related/Cause Marketing
For BC, cause-related (or cause) marketing is engaging in branding, advertising, and/or promotional communication and activities that aligns and/or supports (the campus') socially responsible mission and initiatives.

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Common Law Rights
Common law rights are rights that are created through use of a mark. Common law trademark rights have been developed under a judicially created scheme of rights governed by state law. Federal registration is not required to establish common law rights nor required to begin use of a mark. A trademark protected by common law rights is referenced with a ™.

Copyright
A form of intellectual property law, protects original works of authorship including literary, dramatic, musical, and artistic works, such as poetry, novels, movies, songs, computer software, and architecture. 
Reference: U.S. Copyright Office

Corporate/Social Responsibility
The corporate belief that a company needs to be responsible for its actions – socially, ethically, and environmentally.

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Disclaimer
Language that stipulates that a product or service is not affiliated with, endorsed or supported by the University of California, Berkeley. Such language is often included on a website or publication where there is a likelihood of confusion that the product or service is provided by the University.

Intellectual Property (IP)
Intellectual property refers to creations of the mind used in commerce. The three main categories of IP are:

  • Trademarks—A name, word, symbol, design, slogan, distinctive shape, or landmark
  • Patents—The grant of property rights to an inventor for an approximate term of 20 years. Click here for more detailed information about patents and inventions.
  • Copyrights—Artistic and literary expressions, such as photographs, drawings, films, and written materials. Click here for more information.

License
Is the act or documenting of giving permission/authorization. The University may grant permission or license to use its trademarks through:

  • Trademark License Agreements (limited, domestic, and international)
  • Revocable License to Use the University’s Name
  • Letters of Understanding
  • Business Contracts

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Marks
Abbreviation of “Trademarks” and may be used as a synonym.

Registered Trademarks
A registered trademark is one that has been formally registered with the U.S. Patent and Trademark Office or other patent office in a foreign territory. The symbol “®” is the appropriate notice to accompany registered trademarks.

Service Mark
A service mark is the same as a trademark except that it identifies and distinguishes the source of a "service" rather than a "product." The University of California, Berkeley is associated with the service, “education.”

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Trademark
A trademark identifies and distinguishes the goods and/or services of one organization from those of another.

Trademark Notice
Identifies the trademark registration status. In the United States, common law rights may accrue to the owner of a trademark, thus the trademark may have a “™” accompanying it. Federally registered trademarks should have a “®” trademark designation.

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